Free whitepaper

Our whitepaper provides comprehensive technical background into the challenges of buy side measurement in-app.

What you will learn:

  • Why buy side tracking tools have been lacking since the launch of mobile apps
  • Strategies for helping buy side tracking partners to adopt in their technology
  • Technical background why agency side products (ad servers, verification tools) have struggled to collect and report on key metrics required by app install marketers

What you will learn:

  • Techniques for identifying ads monetization SDK’s post-bid
  • Identifies potential hops between supply side partners – a traceroute for mobile supply side
  • Conclusively identity app name and SDK partner name post-bid

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thorndyke is your independent verification partner for all DOOH campaigns

The team at thorndyke has years of experience building ad technology and verification products. And we’ve delivered solutions that solve problems in unique and challenging environments including native and mobile in-app. We love measurement, but more than that, building products that deliver empirical, evidence based metrics that help buyers make better buying decisions.

Our products deliver complete coverage & insight, that’s independent and reliable. Once we start measuring all campaigns, we’re on the path to verifying all campaigns as well. thorndyke is your robust measurement partner for DOOH.

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