Forensic DOOH verification, ad serving & analytics

Thorndyke delivers independent 3rd party measurement for advertisers and media owners including DOOH verification, ad serving and analytics.

DOOH demands independent measurement. Behind thorndyke is a team of professionals, ex-IAS with a track record & competency in verification and ad technology.

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our advantages why thorndyke?

The macro challenge in OOH right now is independent measurement. DOOH is one of the last digital mediums to be measured independently. DOOH analytics and insights need to match those of digital - for the medium to become more compelling, more attractive - metrics need to be delivered independently.

DOOH Verification

DOOH Verification

Independent 3rd party verification - not from a log file

Media Owner Diagnostics

Media Owner Diagnostics

Centralize and verify all DOOH activity. Easy tag management

3rd Party Ad Serving

3rd Party Ad Serving

Independent coverage & insight across all campaigns

Programmatic Ready

Programmatic Ready

Verify programmatic campaigns

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about us

Independent 3rd Party Measurement

Until we have independent 3rd party measurement as de facto (this includes verification, 3rd party ad serving..) in DOOH, the big digital budgets will struggle to justify the investment into an unmeasurable medium. But for the large part DOOH’s been a walled garden, a locked down environment that hasn’t allowed 3rd parties in. It's an industry where the technology has been designed and built by the sell side, for the sell side with little to no input from the buyer.

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thorndyke is your independent verification partner for all DOOH campaigns

Now is the time we should be pouncing on the digital planner/buyers with the big budgets - there’s no click or impression fraud, there’s no brand safety issues, there aren’t ad blockers and subscription models where ads are filtered out.

The macro challenge in OOH right now is measurement - independent measurement. For the medium to become more compelling, more attractive - we need data. Data that is representative of the market - we need the coverage

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