what we do

About us

The team behind thorndyke has been working in verification for the past 5 years across digital, online and mobile.

We’re huge believers in independent measurement and are excited about the DOOH opportunity. We’re a team that’s built and delivered measurement and verification products for the past 10 years.

And as DOOH is one of the last digital mediums to be measured, we’re excited about the delivering better campaign measurement and centralised campaign reporting for marketers.

Independent Measurement

Independent Measurement

All DOOH campaigns can be independently measured using proprietary JavaScript technology in the player, in real time. Start measuring everything today.

Self Service

Self Service

DOOH verification doesn’t have to be a burden. Self service options allow you verification to become part of your delivery & trafficking processes.

Simple tag management

Simple tag management

Upload creatives and generate tags for trafficking. Container tag management allows you to support additional 3rd party tags

meet us Our Team

Founder & MD
Jason Cooper

Jason has been building verification and AdTech products for the past 14 years. Previously Head of Product & Technology at 4th Screen Advertising which was later acquired by Opera Mediaworks, Jason went on to found simplytics, an agency side ad server for mobile.

Simplytics was acquired by IAS in early 2014 where Jason then served as General Manager of Mobile. During this time Jason was responsible for building out the viewability, brand safety and fraud products for IAS. Jason’s team conceived and launched the Open Measurement SDK for in-app measurement which was then
acquired by the IAB Tech Lab and is now deployed in major mobile monetization SDKs and apps including Google, Hulu & Disney.

Jason holds a BBus from the Auckland University of Technology.

VP Operations
Nina Orchard

Nina has spent the last 13 years in digital media, working across the eco system from Ad Networks, to Publishers, Media agencies and AdTech. With a strong operations background she’s managed end to end tech stack migrations across global accounts and streamlined analytics functions for performance optimization. Most recently she headed up IAS’s APAC Client Services division, building out a strong support function across three offices to service the growing region.

CTO
Oliver Cooper

Oliver has been developing and designing software for over 10 years. His passions lie in creating highly usable and performant user experiences. Oliver formerly worked as a UX designer and developer at education software firm Boardingware.

Oliver holds a BSc majoring in Computer Science and a BCom majoring in Marketing and Information Systems from The University of Auckland.

Non Exec Director/Advisor
James Diamond

James joined the ReadyTech group in 2020 as Chief Executive of the Education division. Prior to that James was with Integral Ad Science since December 2014 where, as Managing Director, he was responsible for launching, building, and leading the IAS business in the region as well as for the planning and execution of the go-to-market strategy and business objectives for ANZ. Prior to joining IAS, James spent four years at Acxiom, the world’s leading cross-channel audience management platform.

James holds a BA in Business Management from the University of Western Sydney. He also studied finance at the Harvard Business School and organisational leadership at University of Oxford’s Said Business School.

What’s in a name?

Dr John Evelyn Thorndyke is a fictional detective in a long series of stories by British author R. Austin Freeman. Thorndyke was described by his author as a ‘medical jurispractitioner’: originally a medical doctor, he went on to become a forensic scientist. (from Wikipedia)

Our Clients and Partners

Let's Get Started

thorndyke is your independent verification partner for all DOOH campaigns

Now is the time we should be pouncing on the digital planner/buyers with the big budgets - there’s no click or impression fraud, there’s no brand safety issues, there aren’t ad blockers and subscription models where ads are filtered out.

The macro challenge in OOH right now is measurement - independent measurement. For the medium to become more compelling, more attractive - we need data. Data that is representative of the market - we need the coverage

Contact us