With verification, DOOH is finally able to stand up to independent scrutiny as a digital platform that is supported with robust measurement. OOH is free from some of the issues that have plagued digital advertising over the last decade; brand safety, fraud and viewability are less complex in DOOH. What’s been missing to date has been verifiable results delivered by an independent source - and that’s changing with thorndyke verification.
thorndyke verification allows plays and impressions to be reported on independently; the right screen and package, at the right time and day of the week in the right area. thorndyke uses a proprietary solution in making this determination from inside the player and ad session in real time. No log files.
The team at thorndyke has years of experience building ad technology and verification products. And we’ve delivered solutions that solve problems in unique and challenging environments including native and mobile in-app. We love measurement, but more than that, building products that deliver empirical, evidence based metrics that help buyers make better buying decisions.
Our products deliver complete coverage & insight, that’s independent and reliable. Once we start measuring all campaigns, we’re on the path to verifying all campaigns as well. thorndyke is your robust measurement partner for DOOH.