thorndyke releases verification platform for DOOH programmatic campaigns
Sydney, AU – thorndyke, the leader in DOOH ad verification and preferred OOH verification vendor for Publicis, Dentsu & Cartology, is thrilled to announce the launch of their verification solution for Programmatic DOOH, a platform that verifies both direct and programmatic DOOH campaigns under the same campaign.
As the programmatic DOOH landscape continues to evolve, advertisers and brands face increasingly complex challenges in understanding campaign performance and understanding whether their campaign is meeting the required targeting. thorndyke’s programmatic verification solution ensures continued accountability regardless of which media owner screens are being targeted. The thorndyke team applies years of ad verification expertise to their programmatic solution ensuring measurement integrity.
Key Features:
- Real-Time Ad Verification: empowers advertisers with real-time programmatic DOOH verification, ensuring campaigns are delivered to the right audience and appear in the right location at the right time.
- Campaign Performance Insights: Gain deeper insights into the quality and relevance of the targeting, enabling data-driven decisions for improved campaign performance.
- True 3rd Party Measurement: meaningful independent measurement taken directly at the player level to ensure true impartial insights and feedback.
Jason Cooper, CEO “As the OOH world is digitising faster than ever with programmatic as the catalyst, it’s essential as budgets move into programmatic buys, that brands are able to verify campaign delivery matches the brief; right location at the right time on the right screen. Further, as the DOOH inventory is opened up to the agency trading desks, traders are able to verify and measure performance as they have in digital for more than a decade.”
Advertisers can now buy programmatic DOOH with confidence, knowing their campaigns are being monitored for performance and that media owners and buying platforms are held accountable for results. thorndyke programmatic is supported by Yahoo, Vistar Media, Amobee and The Trade Desk.
DOOH Media Quality Report – H1 2022
SYDNEY– September 09, 2022 – thorndyke, the leading verification platform for digital out of home (DOOH) measurement, data and analytics, today released the first Media Quality Report for DOOH H1 2022, analyzing media quality and insights from across the ANZ market. This is the second report from thorndyke which is focuses on media quality and insights from the DOOH landscape.
“The DOOH market in Australia continued to strengthen post pandemic with 25.5% increase on net media revenue for Q1 2022 up from the same quarter in 2021. However we entered Q2 of this year with several major events and economic headwinds on the horizon in Australia: a change in Federal Government in May and the Financial Year End some weeks later in June” said Jason Cooper, CEO at thorndyke. “We also saw a new trading metric Share of Time (SOT) introduced and become adopted widely by both the media owners and the agency side. In this report we wanted to look at what the new SOT metric means for the media owners in terms of delivery and what improvements there were in terms of impression delivery.”
Key findings from the report from Q2:
- Media owners collectively delivered more that 3800 additional hours to meet the new Share of Time metric
- 39% of impressions are off plan (outside planned day, time, location, screen..)
- 44% of off plan impressions are outside of illumination hours e.g. 2am in a shopping mall
- 31% of off plan impressions are on screens that were not booked
For the full Media Quality Report for DOOH verification, download the full report here.
State of the Nation – DOOH Verification Q1 2022
SYDNEY– May 20, 2022 – thorndyke, the leading verification platform for digital out of home (DOOH) measurement, data and analytics, today released its State of the Nation – DOOH Verification Report for Q1 2022, analyzing media quality and insights from across the ANZ market. This is the first report of its kind that specifically looks at verification inside the DOOH environment and considers impressions delivered across the entire first quarter of 2022.
“We’ve seen DOOH spend coming roaring back following the last couple of years of lockdowns and restrictions following COVID. People are out and about and coming back into offices and we see that by the increased spend in OOH over the last few quarters” said Jason Cooper, MD at thorndyke. “This is the first time the market has seen a media quality and verification report for DOOH. These insights are important as it will help guide conversations with the media owners around delivery & accountability. And for brands and agencies, it serves as a guide when looking into media buying negotiation and campaign delivery; what to look out for, behaviours that are unique to the OOH and how to plan around them.”
Key findings from the report:
- 44% of impressions are off plan (outside planned day, time, location, screen..)
- 58% of off plan impressions are outside of illumination hours e.g. 2am in a shopping mall
- 16% of campaigns are overdelivered
- 28% of off plan impressions are on screens that were not booked
For the full State of the Nation verification report for DOOH download the full report here
thorndyke is your independent verification partner for all DOOH campaigns
The team at thorndyke has years of experience building ad technology and verification products. And we’ve delivered solutions that solve problems in unique and challenging environments including native and mobile in-app. We love measurement, but more than that, building products that deliver empirical, evidence based metrics that help buyers make better buying decisions.
Our products deliver complete coverage & insight, that’s independent and reliable. thorndyke is your robust measurement partner for DOOH.
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