DOOH Media Quality Report – H1 2022

Sep 09, 2022

SYDNEY– September 09, 2022 – thorndyke, the leading verification platform for digital out of home (DOOH) measurement, data and analytics, today released the first Media Quality Report for DOOH H1 2022, analyzing media quality and insights from across the ANZ market. This is the second report from thorndyke which is focuses on media quality and insights from the DOOH landscape.

“The DOOH market in Australia continued to strengthen post pandemic with 25.5% increase on net media revenue for Q1 2022 up from the same quarter in 2021. However we entered Q2 of this year with several major events and economic headwinds on the horizon in Australia: a change in Federal Government in May and the Financial Year End some weeks later in June” said Jason Cooper, CEO at thorndyke. “We also saw a new trading metric Share of Time (SOT) introduced and become adopted widely by both the media owners and the agency side. In this report we wanted to look at what the new SOT metric means for the media owners in terms of delivery and what improvements there were in terms of impression delivery.”

Key findings from the report from Q2:

  • Media owners collectively delivered more that 3800 additional hours to meet the new Share of Time metric
  • 39% of impressions are off plan (outside planned day, time, location, screen..)
  • 44% of off plan impressions are outside of illumination hours e.g. 2am in a shopping mall
  • 31% of off plan impressions are on screens that were not booked

For the full Media Quality Report for DOOH verification, download the full report here.

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