thorndyke Launches Industry-First Programmatic DOOH Bundle with Hivestack, Unifying Buying, Dynamic Creative, and Verification

FOR IMMEDIATE RELEASE

thorndyke Launches Industry-First Programmatic DOOH Bundle with Hivestack, Unifying Buying, Dynamic Creative, and Verification

Sydney, Australia – November 27, 2024 – thorndyke, a leading provider of DOOH verification, today announced a groundbreaking partnership with Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company. This collaboration introduces a new bundled solution that empowers advertisers to seamlessly plan, execute, and verify data-driven DOOH campaigns with unparalleled ease and efficiency.

This industry-first offering combines the strengths of both platforms, providing advertisers with a single point of access to:

• Hivestack’s Programmatic DOOH Expertise: Leverage Hivestack’s extensive digital reach and advanced technology to activate impactful DOOH campaigns across a wide range of premium inventory.
• thorndyke’s Verification Technology: Ensure campaign delivery and performance with independent, real-time verification that adheres to the highest industry standards.
• thorndyke’s Dynamic Creative Optimization (DCO): Deliver contextually relevant messages by incorporating dynamic creatives that respond to real-time triggers such as weather, location, and other conditional variables.

Through this integrated solution, advertisers can now streamline their DOOH workflows, optimize campaign performance, and maximize return on investment. The bundle offers several key benefits:

• Simplified Campaign Management: Plan, execute, and verify DOOH campaigns from a single platform, eliminating the need for multiple vendors and complex integrations.
• Enhanced Targeting and Relevance: Utilize data-driven insights and dynamic creatives to reach the right audiences at the right time with personalized messaging.
• Increased Transparency and Accountability: Gain full visibility into campaign delivery and performance with independent verification data, ensuring campaigns are delivered as planned and meet performance goals.
• Improved Efficiency and ROI: Optimize campaign spend and maximize impact by leveraging programmatic buying, dynamic creatives, and robust verification capabilities.

“We are excited to partner with Hivestack to launch this innovative solution that simplifies programmatic DOOH for advertisers,” said Jason Cooper, CEO at thorndyke. “By combining the power of programmatic buying, dynamic creative, and independent verification, we are empowering advertisers to unlock the full potential of DOOH and drive exceptional results.”

This new bundled offering is available now to advertisers globally. To learn more, contact jason@thorndyke.ai.

About thorndyke:

thorndyke is a leading provider of DOOH verification solutions, delivering accurate and reliable measurement data to advertisers, agencies, and media owners. Clients include Publicis, Dentsu and Cartology/Woolworths. thorndyke’s innovative technology and commitment to data integrity empower clients to make informed decisions and maximize their DOOH investments

About Hivestack:

Hivestack is the global, full stack, adtech company that powers the buy and sell side of programmatic digital out of home (DOOH) advertising.

Contact:

Jason Cooper, CEO, jason@thorndyke.ai